
QR Code
QR Codes are similar to the standard bar codes that currently appear on all types of consumer products, except QR codes can contain much more information than traditional barcodes.
A QR Code works by simply scanning the code with a mobile device that is equipped with a camera and QR Code reader application. These applications can be downloaded for free on popular smartphone platforms such as iPhone and Android.
Once the QR Code is scanned using the device’s camera it is translated into actionable information, such as a text message or mobile web page.
QR Code can be used by any business/industry/organization; be it a retail
business, a nonprofit organization, a membership association
or educational institution , if a portion of the business
target audiences use Smartphones; then a QR Code can be a
great way to differentiate yourself and reach people in new
ways. There are a number of practical ways QR codes can be used for marketing and promotions in a variety of settings. QR Codes can be integrated into Websites, Social Media and printed materials, including:
- ~ Website, Blogs, Portal
- ~ Social Media including Facebook, Twitter, & LinkedIn
- ~ Conference/Event Displays
- ~ Print Advertisements
- ~ Business Cards
- ~ Brochures, Posters and Flyers
- ~ Corporate Profile
- ~ Postcards and Mailers
Once a QR code is scanned the encoded information can be used to automatically trigger a range of actions on the user's device, including:
- ~ View a Mobile Website or Landing Page
- ~ Dial Telephone Number
- ~ Send a Text Message
- ~ Send an Email
- ~ View a Message or Special Offer
- ~ Download Contact Details (VCARD)
- ~ View a Google Maps Location
- ~ View a Social Media Profile
There are numerous ways that QR Codes can be used to strategically bridge offline and online media. Here are some examples:
- ~ View a Mobile Website or Landing Page
- ~ Dial Telephone Number
- ~ Send a Text Message
- ~ Send an Email
- ~ View a Message or Special Offer
- ~ Download Contact Details (VCARD)
- ~ View a Google Maps Location
- ~ View a Social Media Profile
Benefit of having QR Code are:
- ~ User Convenience – QR Codes provide a convenient one-step process for directing users to a website, phone number,
- directions, promotions or other information.
- ~ Environmentally-Friendly – QR Codes can make more efficient use of printed materials and reduce waste.
- ~ Versatile – QR Codes can be integrated with a wide range of marketing materials for just about any purpose, including
- print collateral, outdoor display and direct mail.
- ~ Device Independent – QR codes, as well as the landing pages they link to, can be viewed on all popular smartphone
- models and do not require special development for different platforms (e.g. iPhone vs. Android), as is the case with
- apps.
- ~ Competitive Differentiation – Because QR Codes are still relatively new to
Malaysia, those who are among the first to
- employ them in their outreach campaigns will set themselves apart as leaders in strategic marketing.
Please contact us for Quotation or to know more about this service.